Webrooming e showrooming: in che modo i consumatori preferiscono interagire con i fashion retailers?
Bovio, Alberta (A.A. 2019/2020) Webrooming e showrooming: in che modo i consumatori preferiscono interagire con i fashion retailers? Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 46. [Bachelor's Degree Thesis]
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Abstract/Index
Analisi della letteratura. Omnichannel fashion retailing. Fashion decision-making journey. Smart shopping. Progetto di ricerca. Analisi delle variabili. Modello di ricerca. Analisi finale. Implicazioni. Futura ricerca.
References
Bibliografia: pp. 38-40. Sitografia: p. 41.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Mar 2021 14:14 |
| Last Modified: | 15 Mar 2021 14:14 |
| URI: | https://tesi.luiss.it/id/eprint/28664 |
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