Webrooming e showrooming: in che modo i consumatori preferiscono interagire con i fashion retailers?

Bovio, Alberta (A.A. 2019/2020) Webrooming e showrooming: in che modo i consumatori preferiscono interagire con i fashion retailers? Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 46. [Bachelor's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only

Download (1MB) | Request a copy

Abstract/Index

Analisi della letteratura. Omnichannel fashion retailing. Fashion decision-making journey. Smart shopping. Progetto di ricerca. Analisi delle variabili. Modello di ricerca. Analisi finale. Implicazioni. Futura ricerca.

References

Bibliografia: pp. 38-40. Sitografia: p. 41.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 Mar 2021 14:14
Last Modified: 15 Mar 2021 14:14
URI: https://tesi.luiss.it/id/eprint/28664

Downloads

Downloads per month over past year

Loading...

Repository Staff Only

View Item View Item