From selling products to selling cities: who is the right influencer to promote my destination?
Di Chio, Mira (A.A. 2019/2020) From selling products to selling cities: who is the right influencer to promote my destination? Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 88. [Master's Degree Thesis]
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Abstract/Index
Research background. "Gen Y" and "gen Z": the new generations of travellers. Influencer marketing relevance in travels and tourism. Covid-19. Literarure review. Celebrity endorsement in advertising. Celebrity endorsement in tourism advertising.Determinants of influencers selection in destination marketing. Research methodology. The experiment. Questionaire description. Main analysis. Discussion. Accademic implications. Managerial implications.
References
Bibliografia: pp. 55-59.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | Tedeschi, Piermario |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Apr 2021 12:30 |
| Last Modified: | 14 Apr 2021 12:30 |
| URI: | https://tesi.luiss.it/id/eprint/29026 |
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