The role of language in consumer behavior: how speaking a foreign language might influence indulgent consumption
Cudemo, Ilaria (A.A. 2019/2020) The role of language in consumer behavior: how speaking a foreign language might influence indulgent consumption. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 96. [Master's Degree Thesis]
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Abstract/Index
Indulgent behavior trends in leisure time, food and luxury and the use of foreign languages in the market. The relationship between busyness, stress and leisure time. Luxury consumption: an overview. The importance of learning a foreign language. Theoretical background: cognition and emotion in indulgence and the role of the foreign-language effect in consumer behavior. Cognition and emotion interplay in self-control dilemmas. The foreign-language effect in cognitive and emotional processes. Methodology and analysis.
References
Bibliografia: pp. 53-56. Sitografia: pp. 57-58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Apr 2021 12:37 |
| Last Modified: | 15 Apr 2021 12:37 |
| URI: | https://tesi.luiss.it/id/eprint/29040 |
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