Grey market: a threat for luxury companies
La Stella, Maria Teresa (A.A. 2019/2020) Grey market: a threat for luxury companies. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 177. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Illegittimate trade in luxury fashion. Parallel/grey market. Supply chain infiltration. Retail service copyat and factory overruns. Grey market phenomenon. Grey market characteristics. Grey market determinants. Grey market consequence. Benefits of grey market. Counter strategies and policies. Legal actioin against grey market. Strategic response to grey market. Counter strategies in luxury sector. Company's strategy: the luxottica example. The watch industry. Grey market phenomenon.
References
Bibliografia: pp. 154-161.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Apr 2021 13:28 |
| Last Modified: | 20 Apr 2021 13:28 |
| URI: | https://tesi.luiss.it/id/eprint/29088 |
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