Autonomous vehicles: the impact of affective response
Godino, Marsia Giulia (A.A. 2019/2020) Autonomous vehicles: the impact of affective response. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 77. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Overview: the answers of autonomous transport. Problem formulation. Hypothesis and conceptual model. Methodology. Participants. Experimental procedure. Materials and stimuli. Scale items and questionnaire structure. Measurement validation. Results. Demographic analysis. Discussion. Theoretical implication. Managerial implication.
References
Bibliografia: pp. 40-44. Sitografia: pp. 45-47.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Apr 2021 10:48 |
| Last Modified: | 22 Apr 2021 10:48 |
| URI: | https://tesi.luiss.it/id/eprint/29129 |
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