Managing business in Covid times: a strategic analysis into MNC perspective

Di Palo, Luigi (A.A. 2019/2020) Managing business in Covid times: a strategic analysis into MNC perspective. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 68. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Unilever. Beauty & personal care overview. Costumer & competitors scenario in Europe. Living the “new normal”. Learnings from previous recession. The new mega trends in the category. European economy during Covid-19. Manage the Covid-19 crisis: the strategy. Key strategic implications from the pandemic. Beauty & personal care in Italy: an analysis. Hygiene strategy plan in UK & Ireland. Hygiene strategy plan in France. How to win in Covid-19 times. Measure what you treasure. Playing the portfolio. Follow the shopper. Winning with big brands. Simplify and war on waste.


Bibliografia: pp. 67-68.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Managerial decision making
Thesis Supervisor: Marengo, Luigi
Thesis Co-Supervisor: De Benedictis, Luca
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 26 Apr 2021 08:21
Last Modified: 26 Apr 2021 08:21


Downloads per month over past year

Repository Staff Only

View Item View Item