Managing business in Covid times: a strategic analysis into MNC perspective
Di Palo, Luigi (A.A. 2019/2020) Managing business in Covid times: a strategic analysis into MNC perspective. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 68. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Unilever. Beauty & personal care overview. Costumer & competitors scenario in Europe. Living the “new normal”. Learnings from previous recession. The new mega trends in the category. European economy during Covid-19. Manage the Covid-19 crisis: the strategy. Key strategic implications from the pandemic. Beauty & personal care in Italy: an analysis. Hygiene strategy plan in UK & Ireland. Hygiene strategy plan in France. How to win in Covid-19 times. Measure what you treasure. Playing the portfolio. Follow the shopper. Winning with big brands. Simplify and war on waste.
References
Bibliografia: pp. 67-68.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | De Benedictis, Luca |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Apr 2021 08:21 |
| Last Modified: | 26 Apr 2021 08:21 |
| URI: | https://tesi.luiss.it/id/eprint/29182 |
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