Servant or partner voice assistant: how user satisfaction is affected by the fit between presentation and behaviour of the voice assistant
Merico, Ilaria (A.A. 2019/2020) Servant or partner voice assistant: how user satisfaction is affected by the fit between presentation and behaviour of the voice assistant. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 85. [Master's Degree Thesis]
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Abstract/Index
Framing smart voice assistant in a contemporary scenario. Smart voice assistants background: IoT and smart objects. Focus on the three most popular voice assistants: Siri, Google Assistant, Alexa. What determines a partner vs. servant voice assistant? Anthropomorphising inanimate entities. Voice assistant as a partner. Voice assistant as a servant. Hypothesis development. Quantitative analysis. Methodology. Survey. Results.
References
Bibliografia: pp. 61-69.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Apr 2021 10:01 |
| Last Modified: | 26 Apr 2021 10:01 |
| URI: | https://tesi.luiss.it/id/eprint/29189 |
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