How neuromarketing can increase willingness to try: analysis on novel food market
Rossi, Lorenzo (A.A. 2019/2020) How neuromarketing can increase willingness to try: analysis on novel food market. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]
|
PDF (Full text)
Download (822kB) | Preview |
Abstract/Index
Literature review. The edible insects market. Theoretical framework. What is new. Methods section. Methods. Data acquisition. Results. Statistical analysis.
References
Bibliografia: pp. 28-30.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Apr 2021 10:16 |
| Last Modified: | 26 Apr 2021 10:16 |
| URI: | https://tesi.luiss.it/id/eprint/29192 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
