The revolution ofmicrotransactions: hedonism and functionality in the era of virtual goods

Bernieri, Alessandro (A.A. 2019/2020) The revolution ofmicrotransactions: hedonism and functionality in the era of virtual goods. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 73. [Master's Degree Thesis]

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Abstract/Index

Topic relevance. Theoretical framework. Literature review. Conceptual model. Hypotheses section. Nature of product (hedonic vs functional). Utility. Social value. Customization propensity. Main test 1. Method. Results. Discussion. Main test 2.

References

Bibliografia: pp. 55-61.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Neuromarketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Sillari, Giacomo
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 26 Apr 2021 10:27
Last Modified: 26 Apr 2021 10:27
URI: https://tesi.luiss.it/id/eprint/29193

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