La trasformazione in media company nella football industry: i casi AS Roma e FC Barcelona
Parrino, Calogero (A.A. 2019/2020) La trasformazione in media company nella football industry: i casi AS Roma e FC Barcelona. Tesi di Laurea in Content marketing e brand storytelling, Luiss Guido Carli, relatore Francesco Giorgino, pp. 118. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
L'azienda media company. Le relazioni “connesse” come presupposto del contenuto. I tre pilastri del processo di trasformazione in media company. Il modello di business delle media company. Da società di calcio a media company. La centralità del fan per un club. La media house. Content is king. Distribution is the queen. Il modello di business delle football media company. Case studies: AS Roma-FC Barcelona. Il modello di business. Intervista a Lorenzo Serafini.
References
Bibliografia e sitografia: pp. 115-118.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Gestione d'impresa (LM-77) |
| Chair: | Content marketing e brand storytelling |
| Thesis Supervisor: | Giorgino, Francesco |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Apr 2021 11:34 |
| Last Modified: | 26 Apr 2021 11:34 |
| URI: | https://tesi.luiss.it/id/eprint/29199 |
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