When less is more: a study on the relationship between a green product, the perceived greenness of the firm manufacturing it, and consumer purchasing behavior
Marzano, Flaminia (A.A. 2019/2020) When less is more: a study on the relationship between a green product, the perceived greenness of the firm manufacturing it, and consumer purchasing behavior. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 90. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
The personal reasons behind this research. Background. Case study. Marketing and sustainable marketing. Green marketing. Sustainable marketing and consumer behavior. Consumer based brand equity. Conceptual model and hypotheses. Research objective. Methodology. Results.
References
Bibliografia: pp. 75-80. Sitografia: p. 81.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Apr 2021 13:21 |
| Last Modified: | 26 Apr 2021 13:21 |
| URI: | https://tesi.luiss.it/id/eprint/29207 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
