E-commerce growth & the last mile of online food delivery in a btoc context: the case study of JaFood
Paglioni, Alessandro (A.A. 2019/2020) E-commerce growth & the last mile of online food delivery in a btoc context: the case study of JaFood. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 149. [Master's Degree Thesis]
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Abstract/Index
E-commerce: a disruptive innovation. Major elements and disruptive attributes of e-commerce. E-commerce business model. E-commerce role in companies’ operations. Online food delivery services. Food consumption in Italy: evolution and recent trends. From “food delivery” to “online food delivery”. Business models of food delivery services. The food delivery market in Italy. The case study of JAFOOD. Methodology. Company profile and history. Mission and value proposition. JaFood business model. Financial sources: the fundraising activities. Main results and future plan.
References
Bibliografia: pp. 133-145.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Apr 2021 13:31 |
| Last Modified: | 26 Apr 2021 13:31 |
| URI: | https://tesi.luiss.it/id/eprint/29208 |
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