Smart speakers’ adoption: technology acceptance model and the role of conversational style
Pigliacelli, Flavia (A.A. 2019/2020) Smart speakers’ adoption: technology acceptance model and the role of conversational style. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 124. [Master's Degree Thesis]
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Abstract/Index
Smart speakers: home voices paving the way to the internet of things. Voice is the new touch: how smart speakers may overturn marketing strategies. Missing pieces of the smart speakers’ revolution puzzle. Smart objects: building blocks of the internet of things. Conceptual framework. Conceptual model: variables and hypotheses. Research method: measures and data collection. Data analysis and findings. Sentiment analysis: Google Home Mini vs Amazon Echo Dot 3rd generation.
References
Bibliografia: pp. 93-110.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Apr 2021 13:40 |
| Last Modified: | 26 Apr 2021 13:40 |
| URI: | https://tesi.luiss.it/id/eprint/29209 |
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