Social advertising campaigns: emozioni negative come rimedio ai comportamenti scorretti dei consumatori in ambito di consumo eccessivo di bevande alcoliche
Marocco, Eleonora (A.A. 2019/2020) Social advertising campaigns: emozioni negative come rimedio ai comportamenti scorretti dei consumatori in ambito di consumo eccessivo di bevande alcoliche. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 141. [Master's Degree Thesis]
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Abstract/Index
Il mercato dell’alcol. Il social marketing. Social marketing advertising: il social marketing applicato alle campagne pubblicitarie. Gli studi di social marketing. Social advertising campaigns. Negative emotional advertisements. Modello di ricerca e obiettivi. Metodologia. Item scale. Item scale: pretest. Main study.
References
Bibliografia: pp. 123-124.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Apr 2021 14:08 |
| Last Modified: | 26 Apr 2021 14:08 |
| URI: | https://tesi.luiss.it/id/eprint/29211 |
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