Internationalization strategies of organizations in luxury sector

Romaniello, Giovanni (A.A. 2019/2020) Internationalization strategies of organizations in luxury sector. Tesi di Laurea in Organizational design, Luiss Guido Carli, relatore Luca Giustiniano, pp. 150. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Luxury market. Maslow's hierarchy of needs. Social luxury. The new customer journey and the importance of the loyalty loop in the luxury sector. Differences in luxury perception. Segments of luxury and their evolution over time. Market trend of the next few years. Internationalization. Key elements for the internationalization. Barriers to the enter. Research design. Cases selection. Findings. Market choice. Entry mode. Strengths and weaknesses of internationalisation. Discussions.


Bibliografia: pp. 130-134.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Organizational design
Thesis Supervisor: Giustiniano, Luca
Thesis Co-Supervisor: Federici, Tommaso
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 04 May 2021 11:33
Last Modified: 04 May 2021 11:33


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