Are you willing to engage? A study about consumer’s perspective over social enterprises
De Brito Evangelista Rothes Barbosa, Ana (A.A. 2019/2020) Are you willing to engage? A study about consumer’s perspective over social enterprises. Tesi di Laurea in International human resource management, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 57. [Master's Degree Thesis]
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Abstract/Index
Literature review. The value approach and stakeholder theory. The appearance of hybrid organizations. Social enterprises. Corporate social responsibility and perceived corporate reputation. Perceived corporate reputation and willingness to engage in social enterprises. The concept of perceived corporate reputation and its relevance for social enterprises. Methodology. Pilot study. Sample. Design and measures. Procedures. Results.
References
Bibliografia: pp. 39-44.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
Chair: | International human resource management |
Thesis Supervisor: | Homberg, Fabian Kurt Falk |
Thesis Co-Supervisor: | Innocenti, Laura |
Academic Year: | 2019/2020 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 05 May 2021 08:43 |
Last Modified: | 05 May 2021 08:43 |
URI: | https://tesi.luiss.it/id/eprint/29338 |
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