Are you willing to engage? A study about consumer’s perspective over social enterprises

De Brito Evangelista Rothes Barbosa, Ana (A.A. 2019/2020) Are you willing to engage? A study about consumer’s perspective over social enterprises. Tesi di Laurea in International human resource management, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 57. [Master's Degree Thesis]

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Abstract/Index

Literature review. The value approach and stakeholder theory. The appearance of hybrid organizations. Social enterprises. Corporate social responsibility and perceived corporate reputation. Perceived corporate reputation and willingness to engage in social enterprises. The concept of perceived corporate reputation and its relevance for social enterprises. Methodology. Pilot study. Sample. Design and measures. Procedures. Results.

References

Bibliografia: pp. 39-44.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International human resource management
Thesis Supervisor: Homberg, Fabian Kurt Falk
Thesis Co-Supervisor: Innocenti, Laura
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 May 2021 08:43
Last Modified: 05 May 2021 08:43
URI: https://tesi.luiss.it/id/eprint/29338

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