The role of culture in affecting smart speakers' communication strategies: an Amazon case

Mastellone, Rossella (A.A. 2019/2020) The role of culture in affecting smart speakers' communication strategies: an Amazon case. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 173. [Master's Degree Thesis]

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Abstract/Index

Internet of things. Smart objects. Applications of internet of things and smart objects. Issues with the internet of things. The relationship between smart pbjects and comsumers. Anthropomorphism in the AI world. Communication and smart speakers. Research question. Research methodology. Semiotic analysis. Social media listening. Results.

References

Bibliografia: pp. 146-152.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing communication & new media
Thesis Supervisor: Peverini, Paolo
Thesis Co-Supervisor: Giorgino, Francesco
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 May 2021 09:02
Last Modified: 05 May 2021 09:02
URI: https://tesi.luiss.it/id/eprint/29339

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