B

Berrino, Giada Maria Luisa (A.A. 2022/2023) Brand activism and self-acceptance: a semiotic analysis across social roles and canons of beauty. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 163. [Master's Degree Thesis]

Bucci, Matilde (A.A. 2022/2023) Femvertising and authenticity: a fragile equilibrium: analysis of mixed audience reactions to female empowerment advertisements. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 153. [Master's Degree Thesis]

C

Cortella, Caterina (A.A. 2022/2023) Brand activism in beauty and personal care industry: the L’Oréal Paris’ case. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 96. [Master's Degree Thesis]

Cubeddu, Sandro (A.A. 2021/2022) New forms of communication: Twitch.TV and the potential of live streaming. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 173. [Master's Degree Thesis]

Caminada, Flaminia (A.A. 2021/2022) Metaverse: how do we advertise to avatars? Relationships and influences between online and offline. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 116. [Master's Degree Thesis]

Chessa, Edoardo (A.A. 2020/2021) A new approach to marketing: can memes change the companies? Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 92. [Master's Degree Thesis]

D

De Santis, Elena (A.A. 2018/2019) Smart objects and human beings: a study on master servant relationships' patterns. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 84. [Master's Degree Thesis]

F

Frullini, Chiara (A.A. 2020/2021) How to build brand value when facing socia media firestorms: the case of Findus Italia. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 150. [Master's Degree Thesis]

G

Gattuso, Emanuela (A.A. 2020/2021) The impact of artificial intelligence on the relationship between consumers and luxury brands. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 117. [Master's Degree Thesis]

I

Iazzetta, Antonio (A.A. 2019/2020) The application of IoT: a disruptive innovation in our houses. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 89. [Master's Degree Thesis]

L

Latini, Flavia (A.A. 2020/2021) The impact of the type of advertisement and the perceived enjoyment in the TikTok environment on the purchase intention. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 52. [Master's Degree Thesis]

M

Munizzi, Alice (A.A. 2021/2022) Cross channel communication, a new personalization method: how to implement the purchase intention of your target through engagement: the Moncler case. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 96. [Master's Degree Thesis]

Morelli, Denise (A.A. 2021/2022) Co-creation: how to bring future generations to San Carlo theatre. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 102. [Master's Degree Thesis]

Mele, Paolo (A.A. 2021/2022) A preliminary study on how brands can communicate in the metaverse. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 78. [Master's Degree Thesis]

Martini, Alessia (A.A. 2020/2021) Valentino’s bold choice of LGBTQ activism: a semiotic analysis of maison Valentino. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 120. [Master's Degree Thesis]

Mastellone, Rossella (A.A. 2019/2020) The role of culture in affecting smart speakers' communication strategies: an Amazon case. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 173. [Master's Degree Thesis]

N

Novelli, Raffaele (A.A. 2021/2022) Should I stay or should I go?" Brands against the war: a study on the reactions of global brands and online users in the Russia-Ukraine crisis. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 106. [Master's Degree Thesis]

P

Papa, Tommaso (A.A. 2020/2021) eSports marketing and the effect of learning content for eSports broadcast consumption. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 78. [Master's Degree Thesis]

R

Rau, Agnese (A.A. 2021/2022) Teaser advertising. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 64. [Master's Degree Thesis]

Rendace, Lorenzo (A.A. 2021/2022) The perspective of marketing semiotics: an application to the Moncler case. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 56. [Master's Degree Thesis]

S

Sica, Davide (A.A. 2020/2021) Is brand political commitment a tool that reduces or enhances the prestige of a brand? The study of how the socio political perspective of a brand influences consumer attitude. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 171. [Master's Degree Thesis]

Santaniello, Simona (A.A. 2019/2020) Pope Francis as human brand: an application of Keller's CBBE model. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 78. [Master's Degree Thesis]

Summa, Anna (A.A. 2019/2020) The impact of social media on the amplification and reception of TV series’ core values: a case study on Rai Fiction. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 176. [Master's Degree Thesis]

Stante, Nicola (A.A. 2018/2019) Internet of things and smart object: the user service provider relation. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 90. [Master's Degree Thesis]

T

Tarantino, Gloria (A.A. 2020/2021) The influence of top athletes on team brand recall: the moderating role of hero archetype in sponsors’ communication strategy. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 100. [Master's Degree Thesis]