The application of IoT: a disruptive innovation in our houses

Iazzetta, Antonio (A.A. 2019/2020) The application of IoT: a disruptive innovation in our houses. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 89. [Master's Degree Thesis]

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INternet of things (IoT). IoT: what is it? Areas of use of the IoT. Smart home eco–system. Market entry: how will consumers act? IoT in the smart home enviroment. Theories of adoption of innovations. Netnographic research and the evolution of ethnography on the web. Social media listening. Description and commentary of the Google nest audio commercial. Empirical analysis.


Bibliografia: pp. 85-89.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing communication & new media
Thesis Supervisor: Peverini, Paolo
Thesis Co-Supervisor: Giorgino, Francesco
Academic Year: 2019/2020
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 17 Jun 2021 12:07
Last Modified: 17 Jun 2021 12:07


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