Artificial intelligence in influencer marketing: ethical implications and perceptions of bias in virtual influencers
Gullo, Cinzia (A.A. 2024/2025) Artificial intelligence in influencer marketing: ethical implications and perceptions of bias in virtual influencers. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 125. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. The benefits of using influencer marketing. Influencer trust and perceived authenticity. Inclusive language and branding strategies. Evolution from traditional to artificial influencers. Framework of the phenomenon. Defining artificial influencers: characteristics and types. Industry applications of artificial influencers. Ethical considerations in digital influencer creation. Consumer perceptions of authenticity and trust in AI-generated influencers. Methodology. Campaign 1: Lil Miquela × Calvin Klein–"I Speak my Truth” (2019). Campaign 3: Noonoouri × KKWbeauty. Coach x Imma Gram- “Find Your Courage” Campaign.
References
Bibliografia e sitografia: pp. 119-125.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Serafini, Ludovica |
| Academic Year: | 2024/2025 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jun 2026 10:58 |
| Last Modified: | 05 Jun 2026 10:58 |
| URI: | https://tesi.luiss.it/id/eprint/46092 |
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