Co-creation: how to bring future generations to San Carlo theatre

Morelli, Denise (A.A. 2021/2022) Co-creation: how to bring future generations to San Carlo theatre. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 102. [Master's Degree Thesis]

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Opera house overview and target audience. Why Millennials and Gen Z? Generational differences (BB vs MM and Gen Z). Barriers Millennials face when dialing with opera house. Arts consumer behavior. San Carlo theatre educational project. Company communication. Real teatro di San Carlo communication plan. History of teatro di San Carlo. Communication plan. Co-creation case study. Officine San Carlo. Mediating role of attitude toward the experience of co-creation. The current research. Method. Results. Discussion.


Bibliografia: pp. 95-100. Sitografia: pp. 101-102.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing communication & new media
Thesis Supervisor: Romagnoli, Stella
Thesis Co-Supervisor: Maffettone, Sebastiano
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 01 Dec 2022 16:12
Last Modified: 01 Dec 2022 16:12


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