Teaser advertising

Rau, Agnese (A.A. 2021/2022) Teaser advertising. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 64. [Master's Degree Thesis]

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Overview. Early teasers: cinematographic field. Academic background. Features of teaser advertising campaigns. Psychological background. Failures in teaser advertising. Advantages and disadvantages. Legislative background. Case studies. GENTE Roma. Adele. Netflix. Experimental study. Methodology. Experimental overview. Sample and procedures. Data collection and survey design. Results. Data analysis. Hypotheses results.


Bibliografia e sitografia: pp. 32-34.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing communication & new media
Thesis Supervisor: Romagnoli, Stella
Thesis Co-Supervisor: Peverini, Paolo
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 23 Feb 2023 11:08
Last Modified: 23 Feb 2023 11:08
URI: https://tesi.luiss.it/id/eprint/35169


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