The impact of social media on the amplification and reception of TV series’ core values: a case study on Rai Fiction
Summa, Anna (A.A. 2019/2020) The impact of social media on the amplification and reception of TV series’ core values: a case study on Rai Fiction. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 176. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Media studies. Changing audiences and prosumers. Emergence of online communities. User generated content (UGC). Fandom. eWOM and social media marketing. Electronic word of mouth (eWOM). Evolution of marketing strategies in the entertainment industry. Social TV and viewer engagement. Case study: Rai Fiction. Background of industry and evolution of TV series in Italy. Rai Fiction’s social media marketing and digital strategies. Ognuno è perfetto: relevance for thesis and description of TV series. Social media research. Before the airing of the TV series. During the airing of the TV series. After the airing of the TV series.
References
Bibliografia: pp. 167-173. Sitografia: pp. 174-176.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Giorgino, Francesco |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 May 2021 10:25 |
| Last Modified: | 05 May 2021 10:25 |
| URI: | https://tesi.luiss.it/id/eprint/29348 |
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