Competitive strategies in the smartphone market

Michelan, Giorgio (A.A. 2019/2020) Competitive strategies in the smartphone market. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Capo, pp. 39. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Competitive strategies: cost leadership and differentiation. What's the competitive advantage? Porter's competitive strategies. The future of differentiation in the smartphone market. The problem of differentiating by competitors: the Samsung case. The increasing gap between old smatphone proces and new ones. The future of innovation in the smartphone market. An analysis of cost leadership as a dominant strategy in the short run. The strategy pursued by Huawei and Xiaomi. Is cost leaderschip the strategy that best fits customers' needs?


Bibliografia: pp. 34-39.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Capo, Francesca
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 May 2021 12:26
Last Modified: 10 May 2021 12:26


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