Competitive strategies in the smartphone market
Michelan, Giorgio (A.A. 2019/2020) Competitive strategies in the smartphone market. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Capo, pp. 39. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Competitive strategies: cost leadership and differentiation. What's the competitive advantage? Porter's competitive strategies. The future of differentiation in the smartphone market. The problem of differentiating by competitors: the Samsung case. The increasing gap between old smatphone proces and new ones. The future of innovation in the smartphone market. An analysis of cost leadership as a dominant strategy in the short run. The strategy pursued by Huawei and Xiaomi. Is cost leaderschip the strategy that best fits customers' needs?
References
Bibliografia: pp. 34-39.
Thesis Type: | Bachelor's Degree Thesis |
---|---|
Institution: | Luiss Guido Carli |
Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
Chair: | Management |
Thesis Supervisor: | Capo, Francesca |
Academic Year: | 2019/2020 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 10 May 2021 12:26 |
Last Modified: | 10 May 2021 12:26 |
URI: | https://tesi.luiss.it/id/eprint/29447 |
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