The new era of retail online: platforms for creative entrepreneurs and the Etsy Marketplace case
Giannitelli, Alessia (A.A. 2019/2020) The new era of retail online: platforms for creative entrepreneurs and the Etsy Marketplace case. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 100. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The evolution of online retailing. The post-modern consumer and trends in the past decade. How e-commerce has shaped retail. Retail today: the impact of Covid-19. Small “pure-play” business in the creative industry. Small business theory. The creative industry. Case study: the Etsy Marketplace. Etsy overview and business model. Assessing strengths and weaknesses: an Etsy SWOT analysis. Etsy’s channels: website and app. Research analysis. Research objectives and methodology. Survey analysis. Final considerations and limitations.
References
Bibliografia e sitografia: pp. 73-79.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | D'Ambrosio, Daniele |
| Academic Year: | 2019/2020 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Jun 2021 10:26 |
| Last Modified: | 14 Jun 2021 10:26 |
| URI: | https://tesi.luiss.it/id/eprint/29762 |
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