The challenge of sustainable luxury brands and the role of influencers
Lunetta, Irene (A.A. 2019/2020) The challenge of sustainable luxury brands and the role of influencers. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 151. [Master's Degree Thesis]
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Abstract/Index
Relevance. Sustainability and influencers: two business opportunities for the luxury sector. Sustainability in luxury markets: an overview. The role of influencers in the luxury market and the related marketing strategies. Sustainability in the fashion and luxury industries: some concrete examples. Considering luxury advertising campaigns: sustainability and the use of celebrities. Case studies. Kering: a luxury group aimed at sustainability. Stella McCartney: the pioneer of sustainable luxury. LVMH: a global leader in the luxury sector where sustainability is a priority. Research methodology. Theoretical framework. Methodology. Results. Limitations and future research.
References
Bibliografia: pp. 147-149. Sitografia: pp. 150-151.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2019/2020 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Jun 2021 13:47 |
| Last Modified: | 15 Jun 2021 13:47 |
| URI: | https://tesi.luiss.it/id/eprint/29781 |
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