The challenge of sustainable luxury brands and the role of influencers

Lunetta, Irene (A.A. 2019/2020) The challenge of sustainable luxury brands and the role of influencers. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 151. [Master's Degree Thesis]

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Relevance. Sustainability and influencers: two business opportunities for the luxury sector. Sustainability in luxury markets: an overview. The role of influencers in the luxury market and the related marketing strategies. Sustainability in the fashion and luxury industries: some concrete examples. Considering luxury advertising campaigns: sustainability and the use of celebrities. Case studies. Kering: a luxury group aimed at sustainability. Stella McCartney: the pioneer of sustainable luxury. LVMH: a global leader in the luxury sector where sustainability is a priority. Research methodology. Theoretical framework. Methodology. Results. Limitations and future research.


Bibliografia: pp. 147-149. Sitografia: pp. 150-151.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Tedeschi, Piermario
Academic Year: 2019/2020
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 15 Jun 2021 13:47
Last Modified: 15 Jun 2021 13:47


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