Study on the consumer's response to stadium advertising: pre match and match event

Pariciani, Filippo (A.A. 2019/2020) Study on the consumer's response to stadium advertising: pre match and match event. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 36. [Master's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only
Download (771kB) | Request a copy

Abstract/Index

Literature review. Passion for football. Setting scenario: Italy and Europe. Attachment to the team. Methodology. Participants. Data collection. Statistic model and scale. Results. Discussion. General discussion. Theoretical implications. Managerial implications.

References

Bibliografia: pp. 21-23.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing plan and markstrat simulation
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2019/2020
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 16 Jun 2021 07:26
Last Modified: 16 Jun 2021 07:26
URI: https://tesi.luiss.it/id/eprint/29786

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item