Impulse buying behavior and recommender systems
Galiotto, Francesco (A.A. 2019/2020) Impulse buying behavior and recommender systems. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 68. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Impulse buying behavior. Homo oeconomicus & rationality. Impulse buying behavior: literature review. Impulse buying behavior drivers. Impulse buying typologies. Extreme consequences of impulse buying: compulsive buying disorder. Online impulse buying, social influence & diderot effect. Diderot effect. Recommendation systems and impulse buying-an empirical research. Recommendation system techniques. The research. Managerial implications.
References
Bibliografia: pp. 61-68.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2019/2020 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jun 2021 09:57 |
| Last Modified: | 16 Jun 2021 09:57 |
| URI: | https://tesi.luiss.it/id/eprint/29789 |
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