Impulse buying behavior and recommender systems

Galiotto, Francesco (A.A. 2019/2020) Impulse buying behavior and recommender systems. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 68. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Impulse buying behavior. Homo oeconomicus & rationality. Impulse buying behavior: literature review. Impulse buying behavior drivers. Impulse buying typologies. Extreme consequences of impulse buying: compulsive buying disorder. Online impulse buying, social influence & diderot effect. Diderot effect. Recommendation systems and impulse buying-an empirical research. Recommendation system techniques. The research. Managerial implications.


Bibliografia: pp. 61-68.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Tedeschi, Piermario
Academic Year: 2019/2020
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 16 Jun 2021 09:57
Last Modified: 16 Jun 2021 09:57


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