The application of IoT: a disruptive innovation in our houses
Iazzetta, Antonio (A.A. 2019/2020) The application of IoT: a disruptive innovation in our houses. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 89. [Master's Degree Thesis]
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Abstract/Index
INternet of things (IoT). IoT: what is it? Areas of use of the IoT. Smart home eco–system. Market entry: how will consumers act? IoT in the smart home enviroment. Theories of adoption of innovations. Netnographic research and the evolution of ethnography on the web. Social media listening. Description and commentary of the Google nest audio commercial. Empirical analysis.
References
Bibliografia: pp. 85-89.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Marketing communication & new media |
Thesis Supervisor: | Peverini, Paolo |
Thesis Co-Supervisor: | Giorgino, Francesco |
Academic Year: | 2019/2020 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 17 Jun 2021 12:07 |
Last Modified: | 17 Jun 2021 12:07 |
URI: | https://tesi.luiss.it/id/eprint/29813 |
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