Influencers for museums: how micro and macro influencers affect consumers' purchase intention

Isidori, Marco (A.A. 2019/2020) Influencers for museums: how micro and macro influencers affect consumers' purchase intention. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 91. [Master's Degree Thesis]

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Abstract/Index

Web 2.0. The social networks. The impact of social networks. Making marketing on social networks. Influencers’ and marketing. A generational issue. Marketing for museums. Literature review. Theoretical background. Research model. Research hypothesis. Research contribution. Methodology. Results. Discussion. Limitation and future research.

References

Bibliografia: pp. 82-90.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing metrics
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Tedeschi, Piermario
Academic Year: 2019/2020
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 17 Jun 2021 12:14
Last Modified: 17 Jun 2021 12:14
URI: https://tesi.luiss.it/id/eprint/29814

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