The adoption of omnichannel strategy and retail technologies in FMCG industry
Ferrario, Tommaso (A.A. 2019/2020) The adoption of omnichannel strategy and retail technologies in FMCG industry. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 99. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The omnichannel strategy. Definition and characteristics. Planning and implementing an omnichannel strategy. Big data & analytics. Evolution of performance metrics and KPIs. Technology transformation in sales and retail store management. Context and transformation factors. Retail technologies and digitalization. New purchasing behavior. Retail technologies applications and best examples. Methodology and analysis. Text mining. Delphi Panel.
References
Bibliografia: pp. 82-88. Sitografia: p. 89-92.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2019/2020 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Jun 2021 12:25 |
| Last Modified: | 17 Jun 2021 12:25 |
| URI: | https://tesi.luiss.it/id/eprint/29815 |
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