The CSR premium in brand valuation

Baldoncini, Carlo (A.A. 2019/2020) The CSR premium in brand valuation. Tesi di Laurea in Business valuation, Luiss Guido Carli, relatore Marco Vulpiani, pp. 53. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Brand equity & CSR. Introduction to brand equity. Valuation of intangible assets. The interbrand valuation model. Introduction to CSR. CSR measurement: Refinitiv ESG score. Literature review. Brand value & ESG score: an econometric study. Methodology. Econometric model and variables. Findings.


Bibliografia: pp. 36-38.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77)
Chair: Business valuation
Thesis Supervisor: Vulpiani, Marco
Thesis Co-Supervisor: Cerri, Francesco
Academic Year: 2019/2020
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 22 Jun 2021 13:55
Last Modified: 22 Jun 2021 13:55


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