The CSR premium in brand valuation
Baldoncini, Carlo (A.A. 2019/2020) The CSR premium in brand valuation. Tesi di Laurea in Business valuation, Luiss Guido Carli, relatore Marco Vulpiani, pp. 53. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Brand equity & CSR. Introduction to brand equity. Valuation of intangible assets. The interbrand valuation model. Introduction to CSR. CSR measurement: Refinitiv ESG score. Literature review. Brand value & ESG score: an econometric study. Methodology. Econometric model and variables. Findings.
References
Bibliografia: pp. 36-38.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77) |
| Chair: | Business valuation |
| Thesis Supervisor: | Vulpiani, Marco |
| Thesis Co-Supervisor: | Cerri, Francesco |
| Academic Year: | 2019/2020 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Jun 2021 13:55 |
| Last Modified: | 22 Jun 2021 13:55 |
| URI: | https://tesi.luiss.it/id/eprint/29843 |
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