Fashion in the time of Covid-19: how digitalization will change the fashion industry
Peverini, Letizia (A.A. 2019/2020) Fashion in the time of Covid-19: how digitalization will change the fashion industry. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 98. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Digital transformation of the fashion indudtry. The different fashion areas expecting changes. The 5 digital marketing framework spheres. The new digitalization initiatives for fashion brands. The end of the fashion world as we know it: the imagined scenarios after Covid-19. Predictions for the global fashion economy. New consumer trends and shifts. Covid-19 long-term effects. Innovation and digitalization: the key success factors for the fashion industry. The digital escalation. Innovation imperative.
References
Bibliografia: pp. 78-82.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2019/2020 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jun 2021 07:24 |
| Last Modified: | 23 Jun 2021 07:24 |
| URI: | https://tesi.luiss.it/id/eprint/29847 |
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