Nudging consumers towards sustainable luxury consumption

Zerboni, Flavia (A.A. 2019/2020) Nudging consumers towards sustainable luxury consumption. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 99. [Master's Degree Thesis]

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Luxury industry. Definition of luxury. Definition and analysis of luxury consumers. Covid-19: the impact on luxury industry and consumers. Tendency and values of consumers in the luxury industry. Luxury consumer purchasing behaviour. Environmental and social sustainability. Definition of sustainability. Corporate social responsibility. The importance of corporate social responsibility in the luxury industry. Green marketing. Greenwashing. The relationship between luxury and sustainability. The paradox of choice. Introduction to the paradox of choice. Analysis of determinant factors in the paradox of choice. The role of emotions in decision-making. How emotions affect choice overload phenomenon. Research analysis.


Bibliografia: pp. 75-90.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Behavioral economics and consumer decision making
Thesis Supervisor: Sillari, Giacomo
Thesis Co-Supervisor: Di Cagno, Daniela Teresa
Academic Year: 2019/2020
Session: Extraordinary
Additional Information: Sessione anticipata 2020/2021.
Deposited by: Alessandro Perfetti
Date Deposited: 23 Jun 2021 10:02
Last Modified: 23 Jun 2021 10:02


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