A

Andersen, Sara Christine Avseth (A.A. 2022/2023) The fresh start effect at the workplace; a qualitative study on the fresh-start effect, innovation and wellbeing. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 59. [Master's Degree Thesis]

Amici, Pietro (A.A. 2020/2021) The effect of authority figures on the credibility of information in the Covid-19 era. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 114. [Master's Degree Thesis]

B

Bonora, Gian Marco (A.A. 2020/2021) How climate change is affecting our consumption choices, a behavioral perspective. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 88. [Master's Degree Thesis]

Buttitta, Bianca (A.A. 2019/2020) Coronavirus: perception, behavior and return to the ancient world. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 118. [Master's Degree Thesis]

C

Canfora, Benedetta (A.A. 2020/2021) Influencer marketing for durable and non durable goods and the moderating effect of social norms: an empirical investigation. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 183. [Master's Degree Thesis]

D

Di Salvo, Giorgio (A.A. 2021/2022) Direct sales model in automotive industry: which nudges improve the dealer’s performance? Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 109. [Master's Degree Thesis]

Donofrio, Maria Urania (A.A. 2021/2022) May I have your attention, please? An investigation on how to win consumer attention in online advertising. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 115. [Master's Degree Thesis]

Di Luozzo, Alessia (A.A. 2020/2021) Analyzing the freemium business model and the conversion strategies that contribute to its monetization: the Spotify case. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 124. [Master's Degree Thesis]

F

Falce, Federica (A.A. 2022/2023) To be or not to be(real): Gen Z and the construction of the authentic self on social media. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 76. [Master's Degree Thesis]

Ferrari, Elena (A.A. 2021/2022) Self-licensing effect as a promoter of consumer culture in the age of sustainability. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 66. [Master's Degree Thesis]

Fiorentini, Isabella (A.A. 2020/2021) What do you care where it comes from? Country of origin effects on food and automotive. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 93. [Master's Degree Thesis]

K

Kielland, Victoria (A.A. 2022/2023) Exploring the impact of social expectations on prosocial behavior: are we moving towards a gradual fade out of the warm glow effect? Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 98. [Master's Degree Thesis]

L

Lamaro, Livia (A.A. 2022/2023) Impulsive buying online & dark patterns: are they still relevant in luxury environments? Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 79. [Master's Degree Thesis]

Liberati, Beatrice (A.A. 2019/2020) Analisi del rapporto tra consumo e Covid-19, con particolare riferimento al mercato del lusso e possibili interventi di nudging per incentivare il consumo dei beni di lusso sostenibili. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 152. [Master's Degree Thesis]

M

Mauriello, Marika (A.A. 2023/2024) Exploring the intention to use AI-powered daily-used products amongst generations: the mediating role of perceived usefulness. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 111. [Master's Degree Thesis]

Moricca, Livio (A.A. 2021/2022) Trust and reciprocity factors with a focus on gender: theory and experiments. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Daniela Teresa Di Cagno, pp. 98. [Master's Degree Thesis]

Miozzi, Benedetta (A.A. 2021/2022) La legge Smuraglia: limiti e potenzialità. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 80. [Master's Degree Thesis]

Massini, Beatrice (A.A. 2020/2021) Antipiracy message framing: the effectiveness of negatively worded injunctive emotional messages in reducing movie piracy. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 85. [Master's Degree Thesis]

Menna, Maria Flores (A.A. 2020/2021) Digital marketing tools and online decision aids for Italian furniture goods: a case study: the online purchase process of Gioivannetti Collezioni's consumers. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 98. [Master's Degree Thesis]

Mannucci, Ginevra (A.A. 2019/2020) L’impatto della crisi pandemica sul settore della ristorazione in Italia: evoluzione del consumer behavior e nuove business proposition. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 174. [Master's Degree Thesis]

N

Nardi, Federica (A.A. 2023/2024) Trust on trial: how cancel culture shapes consumer decisions in the social media era. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 77. [Master's Degree Thesis]

Nicastro, Carlotta (A.A. 2020/2021) The post pandemic consumer’s behavior in sustainable fashion: factors influencing consumer’s behavior intention toward online fashion renting in the Covid-19 era. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 130. [Master's Degree Thesis]

P

Pasquotti, Veronica (A.A. 2023/2024) Emotions in words: a study on the effects of artificial intelligence generated advertising texts on emotional response. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 180. [Master's Degree Thesis]

Petrella, Federica (A.A. 2022/2023) The effectiveness of using cartoon spokescharacters on restaurant menus as nudges to promote healthier food choices among children: a qualitative analysis. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 152. [Master's Degree Thesis]

Petraglia, Gabriele (A.A. 2022/2023) The impact of CTAs on purchase intention in the UK pharmaceutical sector. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 77. [Master's Degree Thesis]

Palaia, Francesca (A.A. 2021/2022) Behavioural economics innovatori o imitatori? Aspetti evolutivi e di genere. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Daniela Teresa Di Cagno, pp. 96. [Master's Degree Thesis]

Portaluri, Federico (A.A. 2021/2022) Studio dell' attrattività dei niche luxury brands per i consumatori dei mainstream luxury brands. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 74. [Master's Degree Thesis]

R

Ravagnani, Sveva (A.A. 2023/2024) Guide choices in the digital age: hypernudge and recommender systems. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 134. [Master's Degree Thesis]

Reiten, Celine Strande (A.A. 2022/2023) The impact of trust in chatbots on customer satisfaction and brand loyalty in e-commerce. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 70. [Master's Degree Thesis]

Roperto, Elena (A.A. 2020/2021) Adozione dei vaccini anti Covid-19: diverse variabili e diverse influenze. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 114. [Master's Degree Thesis]

Romita, Alessia (A.A. 2020/2021) The last-mile delivery challenge: reducing the environmental impact of e-commerce deliveries. nudging as a feasible strategy to foster online purchase behaviour. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 125. [Master's Degree Thesis]

T

Taschini, Michael (A.A. 2019/2020) Circular economy and food waste: new behavioral approaches. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 93. [Master's Degree Thesis]

V

Volino, Maria Vittoria (A.A. 2021/2022) Sustainable fashion consumption and nudging: a focus on luxury brands. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 83. [Master's Degree Thesis]

Voksø, Line (A.A. 2021/2022) Buy now, pay later: how consumers handle risk by choice of payment option in online fashion retailing. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 67. [Master's Degree Thesis]

Z

Zerboni, Flavia (A.A. 2019/2020) Nudging consumers towards sustainable luxury consumption. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 99. [Master's Degree Thesis]