How climate change is affecting our consumption choices, a behavioral perspective

Bonora, Gian Marco (A.A. 2020/2021) How climate change is affecting our consumption choices, a behavioral perspective. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 88. [Master's Degree Thesis]

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An overview about how economy is reacting to climate change. The Paris agreement. A hint of political economy. The WWF between co-brandings and partnerships. Apple and the sustainability commitment. A behavioral perspective. Theoretical background. How behavioral insights can improve policy design. Behavioral tools for fighting global warming. The implications of behaving in social context. Can investments in sustainability improve company reputation? Marketing and sustainability strategies. The study and the findings. The model and the methodology. Study and analysis. Managerial and theoretical discussion. Gaps for future research.


Bibliografia: pp. 74-79.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Behavioral economics and consumer decision making
Thesis Supervisor: Sillari, Giacomo
Thesis Co-Supervisor: Di Cagno, Daniela Teresa
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 23 Dec 2021 13:27
Last Modified: 23 Dec 2021 13:27


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