Paulone, Alessia (A.A. 2019/2020) Integration of omnichannel in the fashion and luxury industry: a practical analysis between digital and physical experience and the presentation of the Dior case. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 62. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Fashion and luxury industry. The main players in the global luxury market. Brand. Communication. The evolution of the sector over the years. A new luxury consumer and the customer experience. A new luxury consumer. Purchasing decision making process. Customer experience. The distribution channels and their evolution in fashion and luxury retail. Distribution channels. Distribution strategies. The impact of an omnichannel strategy. Technological impact. The impact on the sales force. The impact on performances. Practical analysis: physical experience vs digital experience and the Dior case. Simulating shopping experiences: digital vs in store.

References

Bibliografia: pp. 47-49. Sitografia: p. 50.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Bernaschi, Massimo
Academic Year:	2019/2020
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	24 Jun 2021 12:17
Last Modified:	24 Jun 2021 12:17
URI:	https://tesi.luiss.it/id/eprint/29873

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