An empirical study on the impact of streaming media marketing on corporate branding image based on customer perception
Chen, Anqi (A.A. 2020/2021) An empirical study on the impact of streaming media marketing on corporate branding image based on customer perception. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 31. [Bachelor's Degree Thesis]
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Abstract/Index
Literature review. Hypothesis and research questions. Methodology. Results. Discussion.
References
Bibliografia: pp. 29-31.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Business and marketing analytics |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Oct 2021 09:55 |
| Last Modified: | 13 Oct 2021 09:55 |
| URI: | https://tesi.luiss.it/id/eprint/30412 |
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