B

Ballerino, Anthony (A.A. 2021/2022) Green marketing: an exploratory analysis of firms’ green communication strategies on Twitter. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 28. [Bachelor's Degree Thesis]

Barboni, Alessio (A.A. 2020/2021) Prediction of song popularity with a textual and audio based approach. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 30. [Bachelor's Degree Thesis]

C

Cecere, Rachele (A.A. 2021/2022) The power of #TikTokMadeMeBuyIt & the impact of social medias on purchasing behavior. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 28. [Bachelor's Degree Thesis]

Carosi, Emanuele (A.A. 2021/2022) Using brand reputation as predictor for brand value and stock price. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 24. [Bachelor's Degree Thesis]

Chen, Anqi (A.A. 2020/2021) An empirical study on the impact of streaming media marketing on corporate branding image based on customer perception. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 31. [Bachelor's Degree Thesis]

L

Le Ngoc, Hoan (A.A. 2021/2022) Digital blockchain capital asset: NFT pricing. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 22. [Bachelor's Degree Thesis]

P

Perrone, Cristiano (A.A. 2021/2022) Explainability in churn prediction models. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 21. [Bachelor's Degree Thesis]

Pagliari, Nicolò (A.A. 2020/2021) Unleash these memes! How brands can extract topics from usergenerated images. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 38. [Bachelor's Degree Thesis]

R

Rosatelli, Davide (A.A. 2020/2021) Comparison of topic analysis: an exploratory research on the variations of topic modelling algorithms. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 25. [Bachelor's Degree Thesis]

S

Spagnol, Aurora (A.A. 2020/2021) Using voice analytics to explain podcast e-WOM. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 30. [Bachelor's Degree Thesis]

Z

Zaccardi, Francesca (A.A. 2022/2023) Twitter and political trust: an empirical NLP study on US Congress elections. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 28. [Bachelor's Degree Thesis]