The power of #TikTokMadeMeBuyIt & the impact of social medias on purchasing behavior

Cecere, Rachele (A.A. 2021/2022) The power of #TikTokMadeMeBuyIt & the impact of social medias on purchasing behavior. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 28. [Bachelor's Degree Thesis]

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Phenomenon. Managerial relevance & problems. Previous research & research gaps. Literature review. Hypotheses. Sentiment analysis & call to action. Spontaneous nature. Video duration. Method. Data description. Measurement development. Binomial regression model. Results. Discussion. Contributions. Managerial implications. Further research directions. Academic papers. Business magazines.


Bibliografia e sitografia: pp. 27-28.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18)
Chair: Business and marketing analytics
Thesis Supervisor: Villarroel Ordenes, Francisco Javier
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 04 Apr 2023 14:17
Last Modified: 04 Apr 2023 14:17


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