Using brand reputation as predictor for brand value and stock price

Carosi, Emanuele (A.A. 2021/2022) Using brand reputation as predictor for brand value and stock price. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 24. [Bachelor's Degree Thesis]

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Literature review. Brand reputation framework. Customer equity framework. Brand reputation tracker. Research questions. Method. Data description. Measurement development. Modelling. Introduction to linear regression models. OLS assumptions and panel data analysis introduction. Panel data regression models. How to choose the proper panel data regression model. Results. Tracker findings. Regression models findings. Discussion. Contributions. Managerial relevance. Limitations and further research.


Bibliografia: pp. 22-23.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18)
Chair: Business and marketing analytics
Thesis Supervisor: Villarroel Ordenes, Francisco Javier
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Nov 2022 15:45
Last Modified: 02 Nov 2022 15:45


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