Unleash these memes! How brands can extract topics from usergenerated images
Pagliari, Nicolò (A.A. 2020/2021) Unleash these memes! How brands can extract topics from usergenerated images. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 38. [Bachelor's Degree Thesis]
|
PDF (Full text)
Download (2MB) | Preview |
Abstract/Index
Managerial relevance and problems. Previous research and research gaps. Literature review. Research question. Method. Reddit data collection with pushShift. Downloading the memes. Measurement development. Performing optical character recognition (OCR) on memes. Retrieving comments. Modelling with Knime: topic extraction on memes. Modelling with Knime: sentiment analysis on comments. Results. Discussion. Contributions. Managerial implications. Further research directions.
References
Bibliografia: pp. 32-36.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Business and marketing analytics |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Oct 2021 10:15 |
| Last Modified: | 14 Oct 2021 10:15 |
| URI: | https://tesi.luiss.it/id/eprint/30420 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
