Il fenomeno delle B corporation: aziende guidate dal perchè

Canale, Costanza (A.A. 2020/2021) Il fenomeno delle B corporation: aziende guidate dal perchè. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 50. [Bachelor's Degree Thesis]

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Le B corporation. Corporate social responsibility. Differenza tra B corporation e benefit corporation. Il brand purpose: l'importanza di partire dal "perchè". Il brand purpose. Le B corporation come purpuse-driven organization. Case studies. Perchè diventare una B corporation? Case studies.


Bibliografia e sitografia: pp. 47-50.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Costabile, Michele
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 29 Oct 2021 06:54
Last Modified: 29 Oct 2021 06:54


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