Canale, Costanza (A.A. 2020/2021) Il fenomeno delle B corporation: aziende guidate dal perchè. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 50. [Bachelor's Degree Thesis]

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Abstract/Index

Le B corporation. Corporate social responsibility. Differenza tra B corporation e benefit corporation. Il brand purpose: l'importanza di partire dal "perchè". Il brand purpose. Le B corporation come purpuse-driven organization. Case studies. Perchè diventare una B corporation? Case studies.

References

Bibliografia e sitografia: pp. 47-50.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Marketing
Thesis Supervisor:	Costabile, Michele
Academic Year:	2020/2021
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	29 Oct 2021 06:54
Last Modified:	29 Oct 2021 06:54
URI:	https://tesi.luiss.it/id/eprint/30554

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